- historical period drama created by Matthew Weiner
- American society and culture of the 1960s
- from the view point of an advertising agency
- the first firm: Sterling Cooper, on Madison Avenue, NYC
- Don Draper (Jon Hamm): creative director
- Joan Harris (née Holloway) (Christina Hendricks): office manager
- Peggy Olson (Elisabeth Moss): copywriter
- Betty Francis (formerly Draper) (January Jones)
- Pete Campbell (Vincent Kartheiser): account executive
- Roger Sterling (John Slattery): senior partner
- Bertram “Bert” Cooper (Robert Morse): senior partner
